Changes in the course offer Master (I)BW
In the Master's degree programme in Business Administration and in the Master's degree programme in International Business Administration, there will be a changed course offer from the winter semester 2022/23. The corresponding equivalence regulation will be published soon.
Below you will find the preliminary changes. Please note the offer in U:Find and contact the SSC if you have problems with the registration.
Äquivalenzen Minor E-Business
| Compulsory courses according to the curriculum | ECTS | 2 of the following 3 courses from "Fundamentals of E-Services" totalling 12 ECTS must be completed: | ECTS |
|---|---|---|---|
KU Einführung ins Electronic Business UE Case Studies of E-Business and e-Logistics SE Neuere Entwicklungen im -Business und E-Logistics | each 4 ECTS | Fundamentals of e-Services - KU Advanced Business Analytics and/or - UK Statistical Learning & Analytics and/or | each 6 ECTS
|
| Elective courses according to curriculum | ECTS | 8 ECTS of the following courses must be completed, whereby the seminar (4 ECTS) must be completed in any case. | ECTS |
|---|---|---|---|
UE Applications of E-Business and E-Logistics UE Collaboration and E-Business KU E-Services KU Service Science | each 4 ECTS |
and KU Special Topics in E-Services KU Applied Topics in E-Services ! Attention: In WS2022 Special Topics and Applied Topics in E-Services are not yet offered, you can take one of the courses announced in the U:Find instead. | each 4 ECT |
Äquivalenzen Major/Minor Marketing und International Marketing
Marketing und International Marketing I (20 ECTS)
| Courses according to curriculum | ECTS | Course to be taken as a substitute | ECTS |
|---|---|---|---|
KU Marktforschung 1 oder KU International Marketing Research 1 | 4
4 | KU Building Blocks of Marketing 1: Marketing Research | 4 |
| KU Konsumentenverhalten | 4 | UK Building Blocks of Marketing 2: Consumer Behavior | 4 |
Compulsory Elective Courses: KU International Marketing Management 1
UE Shopper Marketing UE Marketing Dramaturgie A UE Marketing Dramaturgie B
| each 4 ECTS
| Choice of a total of 12 ECTS, according to availability, between courses on "Special Topics in Marketing" or on "Applied Topics in Marketing".
Course 1 must always be completed before course 2! | 12 |
Marketing und International Marketing II (20 ECTS)
| Courses according to curriculum | ECTS | Course to be taken as a substitute | ECTS |
|---|---|---|---|
KU Data Analysis for Marketing Decisions | 4 | VO Foundations of Marketing: Data Analysis for Marketing Decisions | 4 |
SE Marketing or SE International Marketing | 4 | SE Marketing Seminar | 4 |
Compulsory Elective courses: KU Marktforschung 2 / KU International Marketing Research 2
KU Topics in International Marketing
| je 4 ECTS | Choice of a total of 12 ECTS, according to availability, between courses on "Special Topics in Marketing" or on "Applied Topics in Marketing" - insofar as they have not yet been completed Course 1 must always be completed before course 2! | 12 |