Human Behavior and the Economy

Human behavior in economic decision-making lies at the core of this research theme. In order to make predictions with business and economic models, it is crucial to make assumptions about human behavior. In experimental economics these assumptions and models are put to the test.

The interplay between theoretical and experimental approaches allows for a more realistic model regarding human decision-making. The results of this research today are the foundation for its application in nearly all disciplines of our faculty, ranging from analysis of economic and regulation policies and Behavioral Finance to solving business issues f. e. in marketing, strategy, organization, personnel and economic sociology.