Research areas

Corporate strategies and processes

Modern companies put an end to the traditional separation of strategy development by market and environment analysis and organisation development regarding the design of internal processes. This is replaced by a strategic management that, as a process, coordinates corporate structures and value-adding processes and takes into account the rapidly changing environmental conditions and internationality.

Besides strategic management in particular, this research area also addresses technology and innovations management, supply chain and operations management as well as – caused by the advancement of digitalisation and the availability of big data – business analytics. Evidently, all other business disciplines as well as some economic disciplines (such as industrial organisation or labour economics) and interdisciplinary approaches (such as cooperative economics or sharing economy are included in this research area as well.